MOI is a design brand owned by designer Sana Essel, founded in 2018, to combine her Scandinavian origins with local Israeli design. The colorfulness, symmetry, and balance of Scandinavian design blend well with the tense but vibrant Israeli reality. The fusion created a new and refreshing harmony – this is MOI. As soon as you enter the brand’s home store, you feel a special atmosphere, and for a moment you can feel abroad. In the store, you can find a variety of quality items that have been carefully designed, from special and exclusive paper products to home textiles, plants, and complementary products for home design.
Businesses in Yodfat: Yodfat Cafe, Holech Batel, Goats with the Wind, Lehem Asael, Hagar Secondhand Boutique, JEMMA, Hamalbushiya, Tootsie, Unkiya, Pere, Koan Pottery, and Monkey Forest!
Michal Ezrony, born in Yodfat, has specialized in the culinary field around the world for years. When she returned to Yodfat in 2003, she opened a wine shop in her home. The store has evolved, added manufacturers, artists, and initiatives of the local people were added. This is how an eclectic, regional, and unusual variety was created, which took shape into a new and impressive complex built at the entrance to Yodfat — Boacha Yodfat.